Primarilypurpletx.com is the internet store for Primarily Purple. It is a store located in the Shope at Rivercenter, Downtown San Antonio, Texas on the scenic and famous Riverwalk. Primarily Purple was one of the first stores in Rivercenter Mall some 25 years ago. It got its start from a lady that liked the color purple because it was her high school colors. For over 25 years we have been serving the needs of purple lovers all over the world. Primarily Purple remains one of the unique stores in San Antonio and abroad. Thank you for shopping with us. Have a very "Purple Day!!"